Thoughtfully designed training equipment for those who don’t want to compromise on performance or aesthetics.

We want people to realize their true, incredible self by creating a new perspective on gym gear that blends functional innovation with a clean look.

Combined, we are relying on more than 20 years of experience in the fitness industry, with over 800.000 studio members training with our products on a daily basis.

It's about time to give the world access to the finest equipment and empower everyone to improve their lives by reaching their goals in the gym, at home or wherever they are.